It's Love I Think - Pop-Up Cafe London review

On a lunchtime errand near London's Liverpool Street station, something unusual caught my eye across the road - a shop front filled with purple teddy bears. I crossed the street to have a closer look and realised it was a cafe - very pink, with cuddly toys and neon signs adorning the walls. Of course I had to go in and have a closer look.

It's Love I Think is both a pop-up cafe and an immersive art takeover by the artist Eve De Haan that claims to be a space for retreat, positivity, wellbeing and nostalgia. Inside you will find inspirational slogans on neon signs, comfy and slightly furry chairs and clear perspex coffee tables stuffed with pink teddy bears. Look up the stairs and you'll spot a cluster of large purple bears; look around and you'll also notice the vintage record player, a bookcase full of wellbeing books, a cutsey milk carton sign and the mystery surprise vending machine. It was only £1 so I popped in a coin and twisted the handle to get a surprise for my seven year old daughter - which turned out to be a fluffy creature of some kind on a key ring and a hairclip in the shape of a bean.

There was a wide selection of hot and cold drinks and some delicious looking bakes; being a hot day - and being in a thoroughly pink cafe - for me it had to be an iced pink chai latte. 

Open until December 2025, It's Love I Think is located at 57 Old Broad Street, and is open Tuesdays to Fridays from 8am to 4pm. Also, 10% of the profits go to Choose Love, a charity supporting women and children in need. So as if you even needed an excuse to grab a coffee and a selfie in this pink paradise, you'll know you are helping do some good at the same time.