Thursday, 11 January 2018

Review: Pure freeze-dried cat food

While this blog usually focuses on food and drink for humans, I have written a few posts before about meals I've made for Tilly - my gorgeous tabby cat.

I was asked if I wanted to review some cat food and since there is a link (albeit small) with what I've covered before, I said yes. The product itself is interesting I think to foodies anyway as it's freeze-dried - you just add water - making me wonder if there is any food for humans (other than what astronauts eat in space!) that is prepared in this way. I have a feeling that herbs are sometimes freeze-dried as a way of keeping them tasting fresh - if you know of any other freeze-dried food let me know in the comments!

So on to the cat food. Made by a brand called Pure Pet Food, a company founded by two friends who wanted their dogs to eat food as good as they did, rather than highly processed food made with low quality ingredients. After developing the business and seeing it start to take off, they appeared on TV's Dragon's Den (the equivalent show in the US is called Shark Tank if you're an American reader!) and were offered investment but decided to turn it down to go it alone.

They started off with dehydrated food in 2012 and only last year moved into freeze-dried. The company says its freeze-drying technique keeps the texture of the meat which did look to be the case from appearance (I drew the line at tasting it myself) and it doesn't need preservatives added. There's plenty of nutritional information on their website which I won't repeat here but I am impressed at the list of ingredients and their benefits, and that it contains nothing 'bad'.

I was sent finger-lickin' chicken and surf and turf flavours; here's what you get inside the box:

Mix with the recommended amount of water and leave for a few minutes to rehydrate, mixing well.

Tilly (my cat) really enjoyed this - she does like to switch up her brands and flavours every so often - and seemed to prefer it when I added a little more water to the mixture.

Here she is posing for a photo!

It does take slightly longer to mix this up in the mornings, and I'm always in a hurry before work,  though you can do it the night before and keep it in the fridge. You can buy online from their site and the products are also stocked in Pets At Home.

A 200g bag costs £11.99 but this is equivalent to 800g of fresh food, Pure says.

Thanks to Pure for the pet food for review. All opinions are my own.

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